tag:blogger.com,1999:blog-24929435.post7268846883139515825..comments2024-01-16T05:28:06.158-05:00Comments on Employee Engagement, Recognition and Reward Commentary | Globoforce Blog: Employer Brand * Likely More Misunderstood than You ThinkDerek Irvinehttp://www.blogger.com/profile/02565283467086029030noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-24929435.post-43768125601270453632010-06-15T17:18:39.955-04:002010-06-15T17:18:39.955-04:00Excellent points, Rob. I've elaborated on this...Excellent points, Rob. I've elaborated on this importance of aligning employees to changing strategic objectives in a few other posts. That's why strategic recognition is so powerful -- it clearly tells employees WHAT is important, WHY it's important within the big picture, HOW they can contribute/are contributing to the outcome, and how greatly valued they are for those contributions.<br /><br />A few of my past posts on this are available at these links:<br /><br />http://globoforce.blogspot.com/2009/09/realigning-your-workforce-with-your.html<br /><br />http://globoforce.blogspot.com/2009/11/overcoming-effects-of-recession.html<br /><br />http://globoforce.blogspot.com/2010/01/nearly-75-dont-know-what-you-need-from.html<br /><br />http://globoforce.blogspot.com/2010/03/employee-alignment-with-new-objectives.html<br /><br />http://globoforce.blogspot.com/2010/04/get-most-out-of-recognition-with.htmlDerek Irvinehttps://www.blogger.com/profile/02565283467086029030noreply@blogger.comtag:blogger.com,1999:blog-24929435.post-1185578822488779552010-06-15T16:42:03.176-04:002010-06-15T16:42:03.176-04:00I like your link from employer brand values to emp...I like your link from employer brand values to employee value/rewards .... employees need to understand how they are valued if they are expected to contribute at a higher level. I think you need a few other pistons pumping to reach the Holy Grail of an engaged workforce: 1)folks need to Understand the CEO's strategic vision of the company, 2) they need to believe the Importance of that mission as something greater than sales/share and 3) they need to feel personally Relevent to the outcome. This story, made up of these four truths (including value/rewards), is fundamental to understand if you are going to build an employer brand that your people 'get' and your prospects admire.<br /><br />-Rob Quish<br />JWT INSIDERob Quishhttp://www.jwtinside.comnoreply@blogger.com