First Choice Honors with DHL

DHL Global Forwarding’s Senior Director of Talent Management, Brent Biedermann, recently joined me for a webinar on how they’ve applied the five tenets of strategic recognition within their First Choice Honors program, which was designed to improve the overall experience of DHL customers and employees.

DHL wanted to create a consolidated employee recognition program based on a foundation of behavior, essentially getting people to understand what they can do and how they can behave to bring value to the organization. In creating this new structure, DHL wanted to move away from their old disparate structure in which not all employees were eligible to participate, detracting from the ability to create a culture of appreciation. DHL also wanted to eliminate the catalog approach to rewards as the selection was not connecting with employees on a meaningful level. A critical aspect to include, however, was a strategic, global approach that could translate easily across multiple geographic regions.

With Globoforce, DHL was able to foster a culture of recognition based on performance excellence. Very easy to use, the First Choice Honors program ties every employee recognition to a strategic and operational goal and the behaviors that bring results to the business. Employees are particularly excited they can nominate other employees for recognition.

The global reward choice available through Globoforce gave DHL’s employees the flexibility and choice they wanted. Brent shared the story of one employee who came to him to show a new camera accessory she had selected, saying: “Look what I got with my award. I wanted to show you because I’m thrilled I got to choose this for myself. I’m so glad we’ve opened the program to everyone.”

If you’d like to see the full webinar with DHL, please register to download the webinar.